Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends, advertising industry has shown rapid growth in the last decade.
Most advertising agencies recruit candidates with a formal management or advertising/mass communication qualification. Preference is given for MBA's for posts in the market research, client servicing and media planning departments.
In the creative department, on the other hand, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, coral draw or fine arts is the requirement.
There are also specialized courses in advertising/mass communication at diploma level and post graduate level for which basic qualification is graduation. However, advertising is also offered as a subject for the graduate degree course in mass communication studies at certain institutions for which minimum qualification is 10+2. In addition there are also certificate courses for which 10+2 is enough.
Basic qualities like creativity and flair for writing or ability to translate ideas into a visual format are required for making a successful career in this field. They should have insight into the interests of people from all walks of life, ability to work as part of a team, mental and physical toughness to be able to withstand high pressure and criticism, must be sociable and have calm temperament. Market and media researchers should have an analytical and logical brain. Those in creative field should possess artistic abilities to make the ad appealing to the masses.
Advertising field offers a range of lucrative, interesting careers. The job in this field is categorized into two, executive and creative. Executive side includes Client Servicing, Market Research and Media Research. Creative side consists of copywriters, scriptwriters, visualisers, photographers and typographers. The executive department understands client needs, finds new business and retains existing business, selects the appropriate media, analyses timing and placement of advertisements and negotiates the financial aspects of the deal. Creative department creates the advertisement copy. They verbalize and visualize the specific need of the client.
As ad films are also a part of film making career options of film are related to this field.
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Nice post! Advertising forms an essential component in the branding solutions offered by a company.
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