From Boxing to Marketing - by BrandWagon

A hard punch in the breadbasket. The opponent clinches trying to save from the pouring blows. A brief pause. And then comes the storm again. A left jab followed by a straight right and finally the left hook. The opponent seems like one born with the good chin. Sweat dripping on the canvas where he stands even after seeing the blinking blackouts and blurred images. And then out of nowhere comes the Sunday punch. A final knockout blow. It’s over. The winner remains inspite of all the swellings and bleedings. Just one single rule on the canvas, ‘Survival of the fittest’. 

The great recession began its shower of punches and blows on the market. Companies desperately tried to search for Noah’s Ark. The fight did not end. Left jabs, straight right, left hook. Companies began getting knocked out. Some were thrown over the rope. And still others surrendered. But amidst all this drama, there were still a few strong hearted, deep rooted companies that withstood the cruel blows inspite of all the bleeding and swellings. They were the ones who believed in the “Survival of the fittest” formula. They were the real boxers standing as winners on the global canvas. 

The secret - Great companies grow greater and stronger by firstly making great marketing strategies. This roots them deep in the market. They each do it in a different way, and that way is often ill-defined, partly unconscious and variable. Their strategy is tested, prior to implementation, against the standards of a strong strategy. When companies have a thorough and effective marketing plan, they drastically increase their chances for success. Next, if a company is going to last a lifetime, it needs to have a strong management team. Creating a great management team can be a time-consuming and challenging process. To make a strong management team, you must – 

· Hire people smarter than you. 

· Focus on hiring. 

· Lead strongly against all odds. 

Having a strong competitive presence in the market is a huge challenge. But the one who wins at the end is the one who believes in – The Survival of the fittest.