BrandWagon brings to you a whole new ideology about brand adverting. Right from the moment the idea is conceived till the time it materializes, BrandWagon builds your idea in a uniquely creative, creatively wild and wildly different way. We believe in following the universal law that your brand fails if you fail in its advertising. Many companies follow a rigid and unbendable method of advertising. Here at BrandWagon, we do follow rules but as guidelines and then begins our challenge to soar beyond the horizon of mere rules and norms. ‘Follow the rules, Make it happen’ seems like a forced rule driving many advertising aspirants. ‘Do more than just rules, See it happen’ is a ruling force driving the engine of BrandWagon.
Every Brand Advertising begins with the creation of its Logo. The brand’s logo is its entire story and history. Derived from a Greek word, logo [logotype] actually means a name or a symbol. In this blog, BrandWagon wishes to knit together a few famous logos and their interesting and unknown meanings:
You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Creative!
There is a hidden symbol in the Federal Express logo.
Yeah, we are talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.
The name Vaio logo also has a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.
The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage.
The pink parts of the BR form the number 31, a reference to the 31 flavors.
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
In this logo, three ellipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead is depicted.
Most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.
At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. This logo also communicates a feeling of speed.
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