Monday, 28 February 2011

Social Media Branding


A brand is a center stone for a company. Building a brand required a balance marketing efforts across various channels. As days are passing there are sign of new beginning of an era. In which opportunities are countless for businessman, companies, organization & etc to establish or mark their name & build a reputation of them.
Now a day's Social Media Branding become a very useful & great tool for the building of brand.Social Media branding help you get high quality traffic from social media websites. It's provides the opportunity to reach your target audience in a more effective and creative manner than ever before.
Role of Social Media's in Branding
Right from the early age we humans have an ability or I say (if u agree with me) a quality to get socialized through which we are able to solve our lot of problems. Still now a day if we have any problem we tries to socialized, by meeting with our family member, friends or other people, who in their life once have face or successfully tackle that problem. So the term of socializing is not new for us. So if I say branding through social media it doesn't seem something out of the world or new to us. To support my words I will take you back to the past.
"Few years back marketers just push their messages, what they want to say, about brand to consumers. (by just showing commercial adds etc) "
As people are getting more information & knowledge companies are more keen what consumers are discussing & saying about it. Social Media had a strong impact about public opinion & what they are expressing about the brand & products. So if I give thank to social media as they switch the control; as now consumers are driving the opinion about the brands not the marketers. I can support these words by giving you an example which my good friend (I will not tell u his/her name) uses to give me during our schools days;
"if u saw shaving trimmer add & its said that its easy to use, give good shave, having long lasting battery etc., you won't buy that product at first place just showing that add even its market price is very low. But if any of your family member or friends gives good comments about that product you just purchase it without any problem. That is called Social Branding."
For companies social media is important b/c it provides a way to get out there and get noticed. It's an opportunity to go where the consumers are and create a presence and through social branding marketers now engaging with the potential users and involved in the conversations which are taking place about their brand or products. Instead of forcing yourself to your consumer social media gives you opportunity to hang out with them.
Social media however allows you to brand yourself long before anyone becomes your customer. In social media branding you are not the ad on the wall you are the guy telling stories about your brand which your audience finds fascinating and distribute it in its social circle. So don't be afraid to participate in social media just because you don't see the result quickly. But as the time passes you build your social reputation which leads you to credibility. And over time that credibility and awareness will very likely lead to an increase in your customer base.
As a dawn of social media is begun and companies have lot of expectation to get good results form social branding! 1 Social Media eagerly expects the challenges of social branding and has a commitment to fulfill your expectation.

www.brandwagonindia.in

Friday, 25 February 2011

90 Days NoN Stop Cricket Madness!!!


Steaming in from the Pavilion End is Sri Lanka’s Lasith Malinga. With four needed off one ball, a billion hearts can’t but stop pounding… It would be unreasonable, dicey and, perhaps, blasphemous to predict the sequence of events on that (prospective) fateful day — April 2 — but no matter what, the two players in question will be hand-in-glove only six days later. Long live Mumbai Indians! Welcome to the ‘real’ world of cricket…
The entire cricket-loving world is all set for 90 days of non-stop ‘madness’. If the first half is about patriotism and national fervour, the second is about providing value for every dollar earned (read Indian Premier League). Even as the Country vs Club debate continues, everyone — from advertisers to marketers, cable operators to viewers, journalists to players — is hungry for a piece of the pie.
How then do all ‘parties’ plan to milk the proverbial cow? All of these issues and more were discussed threadbare at the Sportz Power India Cricket Forum 2011 in Mumbai on Wednesday. The pros (and cons) of ‘Cricket’s Big Bang’ threw up quite a few interesting facts.
First of all, no broadcaster says, “Oh! Spare a thought for the poor viewer,” anymore. The viewer isn’t poor by any stretch of imagination. He has 400 channels to choose from. And he’s got the remote control. It’s the broadcaster’s prerogative to ensure he doesn’t end up becoming poor! So don’t be surprised if the Ekta Kapoors and Indrani Mukerjeas come up with something out of the ordinary to keep the housewives happy. Secondly, the average Indian is so fatigued after work that cricket will provide for a soothing balm. Ninety days of non-stop cricket? Bring it on! In India, there is nothing like ‘excess’ as far as cricket is concerned.
In fact, we suffer from withdrawal symptoms when denied action. Thirdly, and most importantly, the players don’t mind getting sold like stallions at the auction and then working like horses for their franchises.
One of the panellists stated the obvious when he said how channels ‘create’ 6,500 seconds of ad slots instead of the ‘ideal’ 4,200 during an ODI. The trick is simple. You don’t have to wait for Ravi Shastri to complete, “Thirty-two gone, it’s 141 for three.” Did someone say consumer is king?
India is still a ‘single-TV household’ market but with 12 million TV sets sold by the year, a paradigm shift will take place by the time the 2015 World Cup is here. We could be watching India vs Australia at the MCG and saas-bahu soaps under the same roof.
The fact that we are still in the ‘Stone Age’ as far as TV coverage is concerned was proven when it came to light that British broadcasters actually have two feeds for every football match — one for pubs and clubs (with ads) and the other for households (subscription-based).
The concluding session was about the men who eventually matter — the players. So how exactly do players plan to go through the ‘trauma’ of playing non-stop cricket? Where should they draw the line? Or are they empowered to? Panellists touched upon the issue of the non-existence of players’ associations in India, the ‘Injured Premier League’, and the absence of a well-defined cricket ‘season’. Players choose to carry niggles and play on because of insecurity and paranoia. The soul is spiritual, the mind is infinite, but the body has limitations and restrictions.
It is, however, imperative to usher in a ‘method’ in all this madness. Does anyone care? Long live cricket! Long live Mumbai Indians!

'PR' a important tool for Branding


Public Relation (PR) is an important strategy for budding a name into BRAND. A Public Relation skill is used for making awareness and receiving exposure. It is one of the important strategies of marketing communication mix.
There are PR professionals, who train themselves to acquire PR skill that focus on building such a relationships with publics that help in establishing repo. There are huge difference between Public Relation and Advertising.

In Advertising, it the customer speaks for themselves and in Public Relation is where you speak your customer requirement by understanding their need. May that customer be anybody; employee, owner, media, organization. Etc. They basically want to get what are the customers’ top positive associations related with brand. So they better able to make their offerings more unique and attractive.

Press releases, annual reports, media kits, brochures, or kiosk are the most tradition tools for Practical PR. But there is a world of IT and for getting success you must move from traditional approach to interactive social media (ISM). Many companies use interactive social media to serve the world with their product and service, as it ISM shrinks the longitude and latitude of the globe. The most common types and sources of interactive social media are blogs, articles, Twitter, Facebook, and You Tube. Social media allows companies to engage in two way communications.

To execute a PR activity at its best, one should have complete knowledge about one’s Target Audience. Your target audience can be a small niche (Small Consumer segment) or whole world. But in order to get best results, you should divide the audience geographically, demographically or psycho graphically. And they will able to receive immediate feedback from their stakeholders and public. Customers and other public to feel convenience and recognition while interacting with company through social media.


www.brandwagonindia.in

Benefits of SEO for Real Estate Business

This opens up a very big opportunity for Real Estate Business owners as they can get a huge audience to market their offers.
Now, there are a lot of ways in which the online market or target audience can be explored, the methods include banner ads, text links, paid ads, directory listings etc, however the one online marketing that drives more than 40% of the online traffic is Search Engine Optimization or SEO. Therefore it is crucial that you can explore this form of online marketing as well.
Facts show that a lot of people search for Real Estate related queries or investment options online and if you have your website on the top of the search results you can be sure that the attention you get will be enormous. Moreover with the increase in the number of people reading your offer, you will also see that the value of your brand also increases.
An investor or an interested party can be anywhere in the world, you might not be able to reach him or her with ordinary means of communication however with your company or business listed on the top of the search engines for various relevant keywords you can be sure that these people will come searching for you. Real estate SEO is surely one of the most cost effective methods of marketing that you will get today as the returns are very high as compared to the amounts that you would have to invest.
Another great benefit that you get with Real Estate SEO is that you can ensure that you can stand ahead of your competition 24/7. As a human being you cannot be available to people any time of the day however if your business site is well optimized for the search engines, your site can speak up for you at any time. So, people can even find you when you are sleeping or doing anything else.
The fact remains that in this sector of business one big client can turn around fortunes for a broker or a company and you surely do not want to take chances. Even the big spenders are looking for the top names on the Internet and with Real Estate SEO you can be sure that your business gets maximum recognition.

www.brandwagonindia.in


Thursday, 24 February 2011

Benefits of SEO Service



Today, there are several online businesses that operate through e-commerce websites. The purpose of every e-commerce website is to promote a product or service online. Now, more and more business owners are realizing the effectiveness and convenience of owning an e-commerce website.

An e-commerce website allows visitors to purchase its products or services directly from the website. Even though such websites offer significant advantages, they often fail to rank high in search engines.

If you are running a website-based business, it is essential to enhance your website’s presence in search engines and thus generate targeted traffic. If your online business has sufficient traffic, you would benefit from increased sales and profit. To receive quality targeted traffic, your website needs to be optimized. At present, there are several online companies that provide excellent SEO services for e-commerce websites, at affordable rates.

Some of the SEO services that SEO companies provide are given below.

- Link building
- Keyword analysis and research
- Content creation
- Content optimization
- Site code optimization
- Onsite SEO
- Offsite optimization
- Search engine assessment
- Meta tags analysis and rewriting
- Webpage coding
- Article writing and submission
- Directory submission

These SEO techniques will help you to achieve your business objectives in a professional and timely manner.

SEO Service Benefits

- Allows your website to maintain high ranking positions on popular search engines like Yahoo,   Google and MSN
- Provides targeted traffic
- Helps you to convert visitors into potential customers
- Helps to expand profit margins

In today’s highly competitive business scenario, it is important that your website achieves a high search engine ranking position. So, find a reliable and experienced SEO company that will provide the necessary SEO services. With value-added services from such a company, you can concentrate on developing your business and be ensured of obtaining maximum visibility on the internet. 

Monday, 21 February 2011

Pune Infrastructure


Real estate market news in Pune shows you the real picture of the present status of property market and construction activities. As the properties of Pune continue to be heading upwards, the information regarding the various aspects of a real estate property has gained importance and is proving beneficial for different categories of people.

The emergence of the city as a new destination for IT and BPO related industries has opened up avenues for a lot of real estate activities. While corporate houses and software based companies are looking for commercial properties, the expatriates are in search of residential accommodations. Commercial properties are also sought for the development of malls, multiplexes, convention centers, clubs, hotels and retail stores. Some want properties on sale while others are more interested in rented properties.

Thus, the real estate market news brings you all information that might affect the trend of property market in Pune. A person wishing to own a residential house in the city must have information about the areas where construction work is going on. Even for purchasing a piece of land to construct an independent residential house, property news in Pune will provide you useful information to compare rates and settle for the best option.

Fortunately, you need not go anywhere, as this site indiahousing.com will bring you all the latest Pune real estate news right at your fingertips. Just browse the pages and you will have a lot of it. Finolex to sell SEZ plot in Pune

Finolex Industries has finally decided upon the fate of its special economic zone plot at Chinchwad in Pune. The plot will be sold to a US-based real estate developer and the deal may fetch anything between Rs 350 crore and 400 crore to the company. Earlier it was decided to develop an IT SEZ over the land in collaboration with some Middle Eastern and US-based companies, but now the management has changed the decision. The talk for the sale is going on and the details of the outcome will be disclosed in a few weeks.

Thursday, 17 February 2011

Brand Wagon with a new run

Renowned Businessman Mr.D.S.Kulkarni arrives for the Inauguration
Mr.D.S. Kulkarni inaugurating BrandWagon, Pune
DIC chairman Mr.Rupesh Katkar at BrandWagon

The Power house named Brandwagon...

PUNE, MH, February 17, 2011 /24-7PressRelease/ --
Brand Wagon India after half a decade of success with global presence & network launches its Pune office, a new & exciting creativity driven community.
 We are thrilled to finally launch this much anticipated centre, Our Founder and Director Mr. Rahgu Prasad Naik, believes in creativity & customer driven delivery, his vision has completed a journey servicing our partners nationally with the determination and unstoppable spirits we see Brand Wagon go global in a short period of time.
Our world class 360° solutions supports to develop & create brands with services ranging market research, branding, media planning, advertising, photography to television, post production, design, indoors and outdoors, radio, multimedia & public relation.
"We put our partners in the driver's seat! Their reviews serve as guides to help achieve tailor made winning solutions "There is nothing more powerful than the voice of the consumer, which makes us successful as we act as a bridge between our client’s product & its end users developing a synergy achieving the winning strategy.
With offices & satellite units across the country we are now planning our international launch shortly; Pune has been one of the most strategic stepping stone as being the heart of west it brings back value & knowledge to our team.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well, at Brand Wagon we deliver it to perfection.
Brand Wagon