Qualification needed for Advertising - by BrandWagon

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends, advertising industry has shown rapid growth in the last decade.

Most advertising agencies recruit candidates with a formal management or advertising/mass communication qualification. Preference is given for MBA's for posts in the market research, client servicing and media planning departments.

In the creative department, on the other hand, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, coral draw or fine arts is the requirement.

There are also specialized courses in advertising/mass communication at diploma level and post graduate level for which basic qualification is graduation. However, advertising is also offered as a subject for the graduate degree course in mass communication studies at certain institutions for which minimum qualification is 10+2. In addition there are also certificate courses for which 10+2 is enough.

Basic qualities like creativity and flair for writing or ability to translate ideas into a visual format are required for making a successful career in this field. They should have insight into the interests of people from all walks of life, ability to work as part of a team, mental and physical toughness to be able to withstand high pressure and criticism, must be sociable and have calm temperament. Market and media researchers should have an analytical and logical brain. Those in creative field should possess artistic abilities to make the ad appealing to the masses.

Advertising field offers a range of lucrative, interesting careers. The job in this field is categorized into two, executive and creative. Executive side includes Client Servicing, Market Research and Media Research. Creative side consists of copywriters, scriptwriters, visualisers, photographers and typographers. The executive department understands client needs, finds new business and retains existing business, selects the appropriate media, analyses timing and placement of advertisements and negotiates the financial aspects of the deal. Creative department creates the advertisement copy. They verbalize and visualize the specific need of the client.

As ad films are also a part of film making career options of film are related to this field.

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Origin of Languages - by Brand Wagon

When we talk About advertising and Branding and Marketing and whatever else in our field, the first and the most basic form is that of the use of a language. What we speak is the most common, widely used and important way of Advertising. Brand Wagon wishes to flip you back to the oldest pages of history, when a Language was newly born.

HEBREW BIBLE:

The Hebrew Bible attributes the origin of language per se to humans, with Adam being asked to name the creatures that God had created.

One of the most well known examples in the West is the Tower of Babel passage from Genesis in the Bible or Torah. The passage, common to the Abrahamic faiths with the exception of Islam, tells of God punishing humanity for arrogance and disobedience by means of the confusion of tongues.

HINDU MYTHOLOGY

A Hindu myth tells of how not only differences in language, but also diversity in culture, or customs came into being, by the punishment of a proud tree, by the creator-god Brahma.

AMERICAS

In common with the mythology of many other civilizations and cultures which tell of a Great Flood, certain Native American tribes tell of a deluge which came over the Earth. After the water subsides, various explanations are given for the new diversity in speech.

MESOAMERICA

The Aztecs' story maintains that only a man, Coxcox, and a woman, Xochiquetzal, survive, having floated on a piece of bark. They found themselves on land and begot many children who were at first born unable to speak, but subsequently, upon the arrival of a dove were endowed with language, although each one was given a different speech such that they could not understand one another.

AFRICA

The Wa-Sania, a Bantu people of East African origin have a tale that in the beginning, the peoples of the earth knew only one language, but during a severe famine, a madness struck the people, causing them to wander in all directions, jabbering strange words, and this is how different languages came about.

AUSTRALIA

In South Australia, a people of Encounter Bay tell a story of how diversity in language came about from cannibalism:In remote time an old woman, named Wurruri lived towards the east and generally walked with a large stick in her hand, to scatter the fires around which others were sleeping, Wurruri at length died. Greatly delighted at this circumstance, they sent messengers in all directions to give notice of her death; men, women and children came, not to lament, but to show their joy. The Raminjerar were the first who fell upon the corpse and began eating the flesh, and immediately began to speak intelligibly. The other tribes to the eastward arriving later, ate the contents of the intestines, which caused them to speak a language slightly different. The northern tribes came last and devoured the intestines and all that remained, and immediately spoke a language differing still more from that of the Raminjerar.

EUROPE

In Ancient Greece there was a myth which told that for ages men had lived without law under the rule of Zeus and speaking one language. The god Hermes brought diversity in speech and along with it separation into nations and discord ensued. Zeus then resigned his position, yielding it to the first king of men,Phoroneus.

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Clever Advertisements - by BrandWagon

Brand Wagon brings to you a series of some brilliantly made advertisements. 

It’s all about being

 Creatively Wild!!!

Nescafe:

Nerolac Quick Dry Paint

Monster.com – Wrong Jobs

Pantene

Duracell

Ponds

Livon

Gain

Lost – Season 3 

Don’t drink and drive…

Pantene

Moserbaer

For more amazing advertisements and info visit us at –

www.brandwagonindia.in

BrandWagon reaches Pune

A brief presentation about the launch of Brand Wagon - An advertising and branding agency at Pune.

Visit us at www.brandwagonindia.in

Use of Colors in Branding - by Brand Wagon

As we walk down the busy streets of a warm Monday morning, every person is either engrossed re-living the beautiful weekend at a farm house or is cursing the long week to be spent at the office. So caught up in our own little funky world that we fail to notice things around us. Not all of us are blessed with the joy of getting up in a bed laid in green fields with fresh air and birds chirping all the day long. Waking up to the sounds of horns and the fresh smell of smoke marks our dawn. Yet, there is something very interesting that we fail to grasp in our hurry-burry rush. A peaceful stare at what’s around us. Huge hoardings, boards and banners of famous and the very famous brands. One thing that strikes the curious chord in me is the color used by these brands. A mystery and a history hidden behind them. So, BrandWagon wishes to thread all these beads of different colors into one blog and explain why some companies adopt the colors that they use… 

[As the blog is being written, an employee walks in singing a very apt song – Colorblind by Darius!] 

Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Strongly associated with the sky and sea, blue is serene and universally well-liked. Blue is an especially popular color with financial institutions, as its message of stability inspires trust. 

Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. This visceral response makes red aggressive, energetic, provocative and attention-grabbing. Count on red to evoke a passionate response, albeit not always a favorable one. For example, red can represent danger or indebtedness. 

Green: In general, green connotes health, freshness and serenity. However, green's meaning varies with its many shades. Deeper greens are associated with wealth or prestige, while light greens are calming. 

Yellow: In every society, yellow is associated with the sun. Thus, it communicates optimism, positivism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy. The eye sees bright yellows before any other color, making them great for point-of-purchase displays. 

Purple: Purple is a color favored by creative types. With its blend of passionate red and tranquil blue, it evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality. 

Orange: Cheerful orange evokes exuberance, fun and vitality. With the drama of red plus the cheer of yellow, orange is viewed as gregarious and often childlike. Research indicates its lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons. 

Brown: This earthy color conveys simplicity, durability and stability. It can also elicit a negative response from consumers who relate to it as dirty. Certain shades of brown, like terracotta, can convey an upscale look. From a functional perspective, brown tends to hide dirt, making it a logical choice for some trucking and industrial companies. 

Black: Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy. 

White: White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products. 

All the colors above can be categorized into two basic categories: warm and cold. In general, warm colors, like red and yellow, send an outgoing, energetic message, while cool colors, like blue, are calmer and more reserved. However, brightening a cool color increases its vibrancy and reduces its reserve. 

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6 Laws of Successful Advertising - by BrandWagon

Rules about advertising that is created by breaking the rules of Advertising! Breaking rigid, traditional, strict rules and thinking out of the box is the key to a successful advertising campaign. BrandWagon brings to you the important rules governing the universe of Advertising. We follow the rules and yet we are not obsessed by them. It is all about being Creatively Wild, as BrandWagon teaches… 

1. Use One Message: A high response rate ad usually conveys a single message. Our small business advertising needs to quickly communicate its core message in 3 seconds or less. If you are fearful and overwhelmed by technology, which computer book do you buy? "DOS for Dummies" began a best-selling phenomena because its message was easily understood and to the point. 

2. Add Credibility: It has become human nature to distrust advertising. Claims need to be real and credible. Roy H. Williams, best-selling author of the "Wizard of Ads" says, "Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars." 

3. Test Everything: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Use coupons, codes, and specials to measure the headline, timing, and placement of your Ad. Test only one item at a time and one medium. Testing can be as simple as asking every customer for several weeks how they heard of your business. 

4. Be Easy to Contact: Every single brochure, box, email and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies. Be everywhere. 

5. Match Ads to Target: Successful business advertising speaks to one target market only. An ad in a medical publication preached the cardio-vascular benefits of cross-country skiing to heart patients. Ads in women's magazines discussed the weight-loss and calorie burn from cross-country skiing. Focus the message to the target group. 

6. Create Curiosity: Successful business advertising does not sell a product or service. Suppose you make a video of your product and give it free. Once a potential customer watches the video, they contact the company for more information. The end result - millions of dollars of sales. Create ads that generate interest and make the customer want more information. 

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From Boxing to Marketing - by BrandWagon

A hard punch in the breadbasket. The opponent clinches trying to save from the pouring blows. A brief pause. And then comes the storm again. A left jab followed by a straight right and finally the left hook. The opponent seems like one born with the good chin. Sweat dripping on the canvas where he stands even after seeing the blinking blackouts and blurred images. And then out of nowhere comes the Sunday punch. A final knockout blow. It’s over. The winner remains inspite of all the swellings and bleedings. Just one single rule on the canvas, ‘Survival of the fittest’. 

The great recession began its shower of punches and blows on the market. Companies desperately tried to search for Noah’s Ark. The fight did not end. Left jabs, straight right, left hook. Companies began getting knocked out. Some were thrown over the rope. And still others surrendered. But amidst all this drama, there were still a few strong hearted, deep rooted companies that withstood the cruel blows inspite of all the bleeding and swellings. They were the ones who believed in the “Survival of the fittest” formula. They were the real boxers standing as winners on the global canvas. 

The secret - Great companies grow greater and stronger by firstly making great marketing strategies. This roots them deep in the market. They each do it in a different way, and that way is often ill-defined, partly unconscious and variable. Their strategy is tested, prior to implementation, against the standards of a strong strategy. When companies have a thorough and effective marketing plan, they drastically increase their chances for success. Next, if a company is going to last a lifetime, it needs to have a strong management team. Creating a great management team can be a time-consuming and challenging process. To make a strong management team, you must – 

· Hire people smarter than you. 

· Focus on hiring. 

· Lead strongly against all odds. 

Having a strong competitive presence in the market is a huge challenge. But the one who wins at the end is the one who believes in – The Survival of the fittest.

BrandWagon - What does your logo say???

BrandWagon brings to you a whole new ideology about brand adverting. Right from the moment the idea is conceived till the time it materializes, BrandWagon builds your idea in a uniquely creative, creatively wild and wildly different way. We believe in following the universal law that your brand fails if you fail in its advertising. Many companies follow a rigid and unbendable method of advertising. Here at BrandWagon, we do follow rules but as guidelines and then begins our challenge to soar beyond the horizon of mere rules and norms. ‘Follow the rules, Make it happen’ seems like a forced rule driving many advertising aspirants. ‘Do more than just rules, See it happen’ is a ruling force driving the engine of BrandWagon. 

Every Brand Advertising begins with the creation of its Logo. The brand’s logo is its entire story and history. Derived from a Greek word, logo [logotype] actually means a name or a symbol. In this blog, BrandWagon wishes to knit together a few famous logos and their interesting and unknown meanings: 

You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Creative! 

There is a hidden symbol in the Federal Express logo. 

Yeah, we are talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company. 

The name Vaio logo also has a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear. 

The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. 

The pink parts of the BR form the number 31, a reference to the 31 flavors.

The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.

In this logo, three ellipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead is depicted.

Most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. This logo also communicates a feeling of speed.

What was...

We are all drenched and soaked in the endless world of Advertising. Each new day dawns with a new concept, a new idea, a new way of pushing the advertising industry to the next level. We are so much engrossed and addicted with “What’s next?” that we have either forgotten or have failed to think about “What was?”

Our past is our teacher and in this blog, BrandWagon wishes to take you down the memory lane to some important and forgotten happenings of the past. Turning back the pages of history of the book called - “Advertising” till we reach the page titled, “What was…”

1704

The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.

18th Century

Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly).

5th June 1883

Horlicks becomes the first 'malted milk' to be patented.

1905

B Dattaram & Co claims to be the oldest existing Indian agency in 
Girgaum in Bombay 

1912

ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake 

1920s

- Enter the first foreign owned ad agencies 

- Gujarat Advertising and Indian Advertising set up 

1931

- National Advertising Service Pr. Ltd. Bombay set up 

- Universal Publicity Co, Calcutta formed 

1934

Venkatrao Sista opens Sista Advertising and Publicity Services as first 
full service Indian agency 

1936

Indian Broadcasting Company becomes All India Radio (AIR) 

1939

Lever's advertising department launches Dalda - the first major 
example of a brand and a marketing campaign specifically developed 
for India 

1945

Tom & Bay (Advertising) Pr. Ltd., Poona begins operations in India 

1950s

Radio Ceylon and Radio Goa become the media option 

1962

India's television's first soap opera - Teesra Rasta enthralls 
viewers 

1967

First commercial appears on Vividh Bharati 

1978

First television commercial seen

1982

- The biggest milestone in television was the Asiad '82 when 
television turned to colour transmission 

- Bombay Dyeing becomes the first colour TV ad 

1990

- Marks the beginning of new medium Internet 

- Agencies open new media shops; go virtual with websites and 
Internet advertising 

1993

India's only advertising school, MICA (Mudra Institute of 
Communications Ahmedabad), is born

2000

Mudra launches magindia.com - India's first advertising and marketing 
Gallery

2001

Bharti's Rs 2.75-crore corporate TV commercial, where a baby 
girl is born in a football stadium, becomes the most expensive 
campaign of the year

BrandWagon reaches Pune

Meet us at www.brandwagonindia.in

The world of Advertising and BrandWagon

The world of Advertising is on a boom since the time the first ever product was created. If you are left wondering what could be the oldest form of advertising, here is the answer. Advertising dates back to the time when papyrus was used for written communication by ancient Egyptians. If billboards are a little old ideas for advertising, guess where the oldest forms of the ‘billboards’ concept would take you. Back in time to the 4000 B.C.!

Advertising has grown with the evolution of the human race. Not only has it improved over the years but has also developed newer ways and strategies. Seen in the simplest form of the fruit and vegetable vendor on the streets screaming his lungs out to the most complex form of commercials on your television, the world of Advertising has attained the status of being omnipotent…Just everywhere. It is said that stopping the advertising of your brand to save money is as good a stopping the clock to save time!

The college of Advertising teaches us the rules and norms of Advertising but it’s quite an irony that people who think more than the rigid rules are the ones who hit the jackpot in terms of a mighty audience appreciation. The motto of BrandWagon reads, “Creatively Wild.” So who are we? We are surely not another advertising agency occupying a useless slot on the pages of a phone directory? We use rules and norms of Advertising as guidelines and then work wildly to give you and your brand the glory that it deserves. BrandWagon works on a simple principle of dedicated teamwork and limitless imagination and the end product of this combination is what turns your brand into an unstoppable success. Being creatively wild with an ace leadership and tireless dedication defines BrandWagon. 

Achive your goals with us- Brand Wagon India

Audi's best ad

http://www.youtube.com/watch?v=LUOJSnR9z3k