Public Relation (PR) is an important strategy for budding a name into BRAND. A Public Relation skill is used for making awareness and receiving exposure. It is one of the important strategies of marketing communication mix.
There are PR professionals, who train themselves to acquire PR skill that focus on building such a relationships with publics that help in establishing repo. There are huge difference between Public Relation and Advertising.
In Advertising, it the customer speaks for themselves and in Public Relation is where you speak your customer requirement by understanding their need. May that customer be anybody; employee, owner, media, organization. Etc. They basically want to get what are the customers’ top positive associations related with brand. So they better able to make their offerings more unique and attractive.
Press releases, annual reports, media kits, brochures, or kiosk are the most tradition tools for Practical PR. But there is a world of IT and for getting success you must move from traditional approach to interactive social media (ISM). Many companies use interactive social media to serve the world with their product and service, as it ISM shrinks the longitude and latitude of the globe. The most common types and sources of interactive social media are blogs, articles, Twitter, Facebook, and You Tube. Social media allows companies to engage in two way communications.
To execute a PR activity at its best, one should have complete knowledge about one’s Target Audience. Your target audience can be a small niche (Small Consumer segment) or whole world. But in order to get best results, you should divide the audience geographically, demographically or psycho graphically. And they will able to receive immediate feedback from their stakeholders and public. Customers and other public to feel convenience and recognition while interacting with company through social media.
www.brandwagonindia.in
www.brandwagonindia.in
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